Amsterdam-based Creative Director currently working at in-house at adidas’ digital creative agency. 

Earned my stripes as a regional and national UK journalist before swapping headlines for taglines, and never looking back.  

I specialise in digital-first campaigns across sport, fashion and culture. 

I love joining up the dots between consumer and brand on each brief and turning that strategic thread into compelling work.

Keen runner, traveller, footballer and retired indie DJ.

Convinced me otherwise - there’s a niche to be carved out making podcasts about people’s Favourited items on Vinted. 

Fun Fact alert: I once interviewed Yoko Ono – alas, we disagreed on John’s best album.